Manajemen Humas dalam Penguatan Karakter Peserta Didik melalui Kolaborasi Sekolah dan Orang Tua di Madrasah Aliyah 03 Al-Ma’arif: Public Relations Management in Strengthening Student Character Through Collaboration Between Schools and Parents at Madrasah Aliyah 03 Al-Ma'arif

Ainur Rovi Atur Rohmah; Ahmad Irsyahriyan Filibriza; Anggun Sadiya Aurellia Ghani; Abdul Majid; Rofiq Hidayat

Authors

Ainur Rovi Atur Rohmah UIN Kiai Haji Achmad Siddiq Jember
Ahmad Irsyahriyan Filibriza UIN Kiai Haji Achmad Siddiq Jember
Anggun Sadiya Aurellia Ghani UIN Kiai Haji Achmad Siddiq Jember
Abdul Majid UIN Kiai Haji Achmad Siddiq Jember
Rofiq Hidayat UIN Kiai Haji Achmad Siddiq Jember

Keywords:

Management, Educational Management, School, Financial Of Education, School Managerial.

Abstract

This study is motivated by the important role of school public relations in establishing effective communication between the school and parents, especially in strengthening the character of students at madrasah aliyah. The urgency of this research arises from challenges posed by the digital era and globalization, which have caused moral decline and character crises among adolescents. Therefore, collaboration between the school and parents becomes a crucial strategy to reinforce values such as religiosity, discipline, responsibility, and integrity in students. This study aims to analyze the management of school public relations in building harmonious and productive relationships with parents, as well as to examine the implementation of collaboration in supporting character education programs at madrasah aliyah. The research uses a qualitative approach with a field research design. Informants were selected purposively and include the head of the madrasah, teachers, public relations staff, and representatives of students' parents. Data collection was done through direct observation, in-depth interviews, and documentation, followed by descriptive analysis consisting of data reduction, data presentation, and conclusion drawing. The findings show that public relations management at madrasah aliyah plays a strategic role as the key liaison in designing, organizing, and implementing collaborative programs with parents. This collaboration involves intensive communication through parent forums, parenting programs, character reinforcement based on religious activities, and joint supervision of student behavior at home and school. The collaboration has a positive impact on character formation, seen in increased discipline, social concern, and responsibility among students. Thus, this study confirms that strengthening students' character depends not only on the school but also requires active parental involvement through effective public relations management.

Downloads

Download data is not yet available.

References

Abidin, Z. (2021). Analisis strategi peningkatan daya saing Madrasah Ibtidaiyah di Jember: Studi multisitus. TADRIS: Jurnal Pendidikan Islam, 16(1), 175–192

Berkowitz, M. W., & Bier, M. C. (2014). Research-based character education. The ANNALS of the American Academy of Political and Social Science, 591(1), 72–85. https://doi.org/10.1177/0002716203260082

Bogdan, R., & Taylor, S. J. (1992). Introduction to qualitative research methods: A phenomenological approach to the social sciences. Wiley.

Bryk, A. S., et al. (2010). Organizing schools for improvement: Lessons from Chicago. University of Chicago Press.

Cutlip, S. M., Center, A. H., & Broom, G. M. (2013). Effective public relations (11th ed.). Pearson Education.

Darling, Hammond, L., et al. (2017). Effective teacher professional development. Palo Alto, CA: Learning Policy Institute.

Darling, N., & Steinberg, L. (2017). Parenting style as context: An integrative model. Psychological Bulletin, 113(3), 487–496.

Effendy, O. U. (2017). Hubungan masyarakat: Suatu studi komunikasi. Remaja Rosdakarya.

Epstein, J. L. (2011). School, family, and community partnerships: Preparing educators and improving schools. Routledge.

Goodall, J., & Montgomery, C. (2014). Parental involvement to parental engagement: A continuum. Educational Review, 66(4), 399–410. https://doi.org/10.1080/00131911.2013.781576

Goodenow, C., & Grady, K. E. (1993). The relationship of school belonging and friends’ values to academic motivation among urban adolescent students. Journal of Experimental Education, 62(1), 60–71.

Hattie, J. (2009). Visible learning: A synthesis of over 800 meta-analyses relating to achievement. Routledge.

Hoover, Dempsey, K. V., & Sandler, H. M. (2005). The social context of parental involvement: A path to enhanced achievement. Educational Psychologist, 40(2), 73–77.

House, J. S. (1981). Work stress and social support. Addison Wesley.

Lapsley, D., & Narvaez, D. (2016). Character education. In Handbook of moral and character education (pp. 77–95). Routledge.

Leithwood, K., & Sun, J. (2018). The transformational school leadership model: A meta-analytic review of 25 years of research. Educational Administration Quarterly, 48(3), 387–423.

Mafar, F. (2022). Pemanfaatan Aplikasi Manajemen Surat Menyurat Dalam Pengelolaan Arsip Digital. LEADERIA: Jurnal Manajemen Pendidikan Islam, 3(2), 87-96.

Moleong, L. J. (2017). Metodologi penelitian kualitatif. Remaja Rosdakarya.

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Sage Publications.

Mukarromah, Faiqotul. (2016). Manajemen Hubungan Masyarakat (Humas) Dalam Upaya Menarik Minat Belajar Masyarakat (Studi Kasus Di Sma Nuris Jember Tahun Pelajaran 2015/2016). Diss. Iain Jember.

Rohmawati, I. (2021). Peran humas sekolah dalam membangun komunikasi dengan orang tua siswa di era digital. Jurnal Komunikasi Pendidikan, 5(2), 134–142.

Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68–78.

Sahin, A., & Ekici, T. (2019). Religious beliefs and education: A sociological perspective. International Journal of Sociology and Social Policy, 39(5/6), 495–510.

Santrock, J. W. (2019). Adolescence (17th ed.). McGraw-Hill Education.

Schunk, D. H., et al. (2014). Motivation in education: Theory, research, and practice. Pearson Higher Ed.

Subakri, S. (2020). Peran guru dalam pandangan Al-Ghazali. Jurnal Pendidikan Guru, 1(2). UIN KHAS Jember.

Sugiyono. (2017). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Alfabeta

Tondeur, J., et al. (2017). Understanding the relationship between teachers’ pedagogical beliefs and technology use in education: A systematic review. Educational Technology Research and Development, 65(3), 555–575.

Umam, Khotibul. (2013). Paradigma Baru Manajemen Pendidikan Islam; Sebuah ALternatif dalam Mengelola Pendidikan Islam untuk Lebih Maju. (Jember: STAIN Jember Press), 84-90.

Vangrieken, K., et al. (2015). Teacher collaboration: A systematic review. Educational Research Review, 15, 17–40.

Wentzel, K. R. (2017). Peer relationships, motivation, and academic performance at school. In Handbook of Competence and Motivation (pp. 586–603). Guilford Press.

Yusuf, S., & Sugandhi, N. M. (2018). Perkembangan peserta didik. Rajawali Pers.